Life Sciences Data and Analytics Services for Sales and Marketing Services PEAK Matrix™ Assessment with Service Provider Landscape 2020

19 Dec 2019
by Nitish Mittal, Chunky Satija, Pranav Kumar, Priya Sahni

The traditional methods of sales and marketing are failing due to the changing landscape of the life sciences industry. Data and Analytics (D&A) is revolutionizing the industry as analytics-based insights are replacing instinct-based decision-making. S&M is the biggest adopter of D&A within life sciences and uses it to design strategies for the function. The industry is moving from simple descriptive models that were used to analyze existing trends, to highly sophisticated predictive and prescriptive models, in order to define a future growth strategy.

To support enterprises in their journeys, service providers are ramping up capabilities through life sciences-specific partnerships and acquisitions. This, in turn, is driving the need for on demand research and market intelligence, as well as an understanding of supply trends in life sciences D&A for S&M services.

Everest Group’s Life Sciences ITS research program addresses this need by analysing outsourcing trends and service provider capabilities in life sciences D&A services for S&M. In this research, we present an assessment and detailed profiles of 16 IT service providers for the life sciences industry, featured in our Life Sciences Data and Analytics Services for Sales and Marketing PEAK Matrix™. Our assessment is based on Everest Group’s annual RFI process for the calendar year 2019, interactions with leading digital service providers, client reference checks, and an in-depth analysis of the digital services market.

Service providers covered: Accenture, Atos, Axtria, Capgemini, Cognizant, Deloitte, DXC Technology, EPAM, Genpact, HCL Technologies, Indegene, Infosys, IQVIA, NTT DATA, TCS, Wipro, and ZS Associates

Scope

  • Industry: Life sciences (pharmaceuticals, medical devices, biotechnology, and other life sciences1)
  • Services: D&A services for S&M
  • Geography: Global
  • Sourcing model: Third-party ITS transactions; excludes shared services or Global In-house Centers (GICs)

Contents

This report comprises an executive summary and three sections, each containing insights into the life sciences S&M service providers’ landscape, as outlined below:

  • Summary of key messages
  • Life sciences D&A services for S&M trends
  • PEAK Matrix assessment of life sciences S&M service providers
  • Profiles of 16 life sciences S&M service providers

Membership(s)

Data & Analytics

Life Sciences IT Services (ITS)

 

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