Digital Interactive Agencies – Market Report 2018: Digital Marketing in the Cognitive Era

18 Dec 2017
by Chirajeet Sengupta, Yugal Joshi

Digital Marketing has undergone tremendous evolution in the last decade and has become a critical part of the overall business strategy. Enterprises are investing in marketing technology, talent, tools, and IP to drive business growth and enhance customer satisfaction through digital marketing initiatives. This increase in demand from enterprises has transformed the digital marketing services landscape with a variety of players entering this space. Digital interactive agencies are facing intense competition from the traditional marketing firms, consultancies, and even IT service providers. These players have expanded their capabilities through multiple acquisitions and investments in interactive agencies.

With the growing application of AI and cognitive, digital marketing will become more personalized and intelligent. Enterprises are rapidly adopting AI and cognitive technologies to develop digital marketing strategy and provide seamless omnichannel customer experience to clients with personalized and mobile-ready content.

These rapid changes are making enterprises rethink their strategy and leadership structure, with the CMO role facing pressure to adapt and perform. Digital interactive agencies are in turn capitalizing on the changing enterprise requirements by expanding their service portfolio to offer end-to-end digital marketing services.

This report presents key digital marketing trends and detailed profiles of 10 leading digital interactive agencies. The agencies include Accenture, Cognizant, Deloitte Digital, DigitasLBi, Havas, IBM iX, Mirum, PwC Digital, SapientRazorfish, and TCS.


This research focuses on digital interactive agencies and includes:

  • Digital interactive services market trends
  • Strategic priorities for enterprises
  • Recommendations for interactive agencies
  • Assessment of digital interactive agencies
  • Profiles of digital interactive agencies


Digital Services


Page Count: 55