Top 20 Automotive Trailblazers: The Value Chain Disruptors

4 Oct 2017
by Chirajeet Sengupta, Mayank Maria, Ronak Doshi

A recalibration of the automotive industry value chain is in motion, which will change how we communicate and leverage vehicles around us. Automakers, technology companies, service providers, system integrators, device & chip manufacturers, and several other players across the ecosystem are making large scale investments to get on digital mobility journey bandwagon. However, complexities around IT and OT convergence are making the path to value realization lengthy and, often, elusive. Some of the key issues hindering digital adoption pertain to lack of technology innovation, connectivity between legacy systems and modern technologies, complexity in big data analysis, and threat of security & privacy breach in autonomous driving trends.

These gaps in the ecosystem are being worked on by startups that are innovating new solutions and platforms. Digital mobility startups are getting huge investments from venture firms, automotive enterprises, and service providers, as they mushroom across the ecosystem and are leveraged by the ecosystem players to strengthen their digital offerings. Service Providers are engaging with startups by making investments, acquiring, partnering for co-innovation, and defining joint go-to-market strategy.

Scope of the analysis

In this research, we present an assessment of digital startups primarily in the automotive landscape. The report contains detailed profiles of 20 digital automotive startups data analytics, autonomous driving, connected vehicles, and electrification areas. Each startup profile provides a comprehensive picture of its technology capabilities, achieved market growth, and perceived investors’ confidence. The research also provides a holistic overview of investments, acquisitions, and partnerships by different players in the automotive landscape.


The research focuses on automotive startups and include:

  • Overview of Automotive industry landscape and role of automotive startups
  • Existing engagement models with automotive startups
    • Funding and mentoring
    • Acquisitions
    • Partnerships
  • Automotive startups: Key players driving disruption
  • Assessment of key automotive startups
    • Power-driven solution providers
    • Connectivity enablers
    • Analytics solution providers
    • Autonomous driving enablers


Engineering Services


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