Designing Products in the Age of Human-Machine Nexus for the Global Connected Ecosystem

30 Jun 2017
by Chirajeet Sengupta, Mayank Maria, Ronak Doshi

Increasing levels of interaction and intelligence built into machines, tools, and devices is creating a “new paradigm”- the age of human-machine nexus. Technology is moving to a state of “omnipresence” and multiple ambient technology components are getting inter-connected to form a global connected ecosystem. At the same time, new business models are evolving with a focus on creating and capturing more value for businesses. To evolve with this changing paradigm, enterprises need to adopt an approach based on ecosystem for strategizing and crafting value proposition in their products. Thus, they need to graduate from traditional design thinking to an ecosystem-centred design thinking approach. This report explores the ecosystem-centred design thinking approach, and delves into its constituents, the underlying principles, and the impact on businesses. It also covers some of the current and prospective examples for ecosystem-based design thinking, and discusses the challenges that enterprises need to overcome for successfully implementing this approach.

The report is divided into three broad sections:

  • Understanding the need for ecosystem-centred design thinking amid developments in ambient technology, global connected ecosystem, and business models
  • The constituents and underlying principles for ecosystem-centred design thinking; the augmentation path from traditional to ecosystem-centred design thinking and the impact on businesses upon adopting this approach
  • Examples from the present world, along-with some prospective use cases, where this approach is enabling businesses to create impactful products. Key challenges faced by enterprises in adopting this approach, and a checklist to gauge enterprise readiness for ecosystem-centred design thinking

The scope of the report

  • Industry: Engineering Services (ES)
  • ES segments:
    • Software products
    • Mechanical (automotive, aerospace, defense, and marine)
    • Hi-tech (semiconductors, telecom, consumer electronics, and computing systems)
    • Industrial, energy, chemicals, and natural resources
  • Geography: Global


Engineering Services


Page Count: 24