The healthcare market in the Middle East is gaining significant traction on account of various factors including government initiatives to encourage medical tourism, evolving health insurance policies, and growing propensity among the local population to consume digital health services. Global healthcare enterprises see this as a major growth opportunity and are trying to figure out the right business model to enter/expand into this market.
As the growth strategies for healthcare enterprises evolve, so do their relationships with technology vendors / IT service providers, especially as technology has become an integral part of healthcare financing and delivery. As market stakeholders try and explore various options, we felt the time was ripe to synthesize our perspective on this emerging opportunity. Hence, we have leveraged our HLS ITS market experience and research capabilities to analyze the market and have captured the findings in this report.
The report is structured across six key sections. They are:
