PricePoint™ Q1 2014 Points to Consider in the Pricing of Outsourcing Services

22 Aug 2014
by Ankit Goyal



PricePoint reports identify trends in the pricing of the ITO and BPO deals through a comprehensive analysis of key demand-side, supply-side, and macroeconomic factors that impact pricing. Additionally, the reports include insights on contemporary outsourcing trends driven by key market developments.

Trend in blended FTE price


PricePoint Q1 2014 includes the following:

  • Assessment of pricing drivers in ITO and BPO, including:
    • Buy-side dynamics
    • Supply-side dynamics
    • Key macroeconomic factors
    • Overall impact of the drivers on pricing in Q1 2014
    • Pricing outlook for Q2 2014
  • Featured research
    • Marketing-BPO

Resource Utilization


This report contains in-depth analysis of the drivers that impact pricing of ITO and BPO services in India and United States. The drivers included in the analysis are:

  • Buy-side drivers including deal size, deal volume, value mix, and new deal-renewal mix
  • Supply-side drivers including resource utilization, support costs, and service provider financial performance
  • Macroeconomic factors including operating cost inflation and foreign exchange rates

The report also contains the aggregated impact of these drivers on pricing in Q1 2014 and the outlook for Q2 2014.

The featured research section includes:

  • Analysis of Marketing-BPO and its subfunctions with focus on skill availability, complexity of the functions, and price variation within Marketing-BPO and relative to generic BPO

Page Count: 37