In the dynamic customer experience (CX) landscape, competition to achieve an effective tech stack is driving innovation. By integrating service, sales, and marketing capabilities through a platform approach, businesses can streamline operations, centralize customer data for better insights, improve collaboration across departments, and enhance the overall customer experience.

Watch this webinar to discover how leveraging unified platforms and innovative technologies can help businesses scale, increase agility, and create seamless, personalized customer journeys.

Our analysts also covered key buyer pain points, the CX tech vendor landscape, enterprise approaches to unifying CX, pricing strategies for sourcing CX tech, the impact of generative AI in improving CX, and future CX technology trends to watch for.

What questions did the webinar answer?

• What does a typical CX tech stack need to look like?
• Who are the emerging players/buying trends in the space?
• What advantage does a platform-based approach have?
• can I unify end-to-end CX?
• What are the pricing models prevalent in CX tech?
• What will be the impact of Gen AI in CX?
• Which are the major future trends in this space?