Webinar Deck: Marketing Services: Five Things You Need to Know to Capture Value in the Current Environment
Webinar
11 Apr 2023
by
Rajesh Ranjan, Bharath M
Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems while driving long-term transformation in the marketing space.
However, many enterprises are still on the fence about outsourcing their marketing functions due to a lack of information.
This webinar explained what marketing services are, how we expect marketing services to evolve in the near future, and what CMOs need to consider while building their future roadmap.
Our speakers discussed topics, including:
What does the Marketing services landscape look like in 2023?
How will perceptions in the marketing domain change in the near future?
What do enterprises expect from service providers, and how are they responding?
What role will technology play in this transition?
The macroeconomic environment is pushing enterprises to have more value-centric conversations, both internally and externally. With technology at the core of all business, IT spending is under intense scrutiny, which provokes questions such as: what…
