Generative AI (GAI) technology has been around for nearly half a century. But recent developments in the maturity of AI models, faster computation power of systems, and availability of high-quality training data are redefining the technology in 2023.

While tech giants like Microsoft, Google, and Meta fight to dominate the GAI landscape, leading experience providers like Adobe, Salesforce, and Oracle are entering the market with significant investments.

In this webinar, Everest Group’s experts highlighted the use cases and potential of GAI technology in crafting experiences, its limitations and risks in terms of full-fledged commercial adoption, and the industry’s predicted response.

Our speakers discussed:

• How can enterprises leverage GAI to unlock business value, and what are the current use cases?
• What is the role of GAI in experience design?
• What challenges in the experience ecosystem is GAI helping to address?
• What is the future potential of GAI technology?
• How can service providers and enterprises leverage GAI for enhanced efficiency and productivity?