The Chief Marketing Officer (CMO) role has evolved significantly over the past few decades. Previously perceived as the brand custodian, managing marketing campaigns and public relations, today’s CMO is a vital catalyst for business growth. The CMO 2.0 is a strategic partner to the CEO and other C-suite executives. They shape the company’s overall strategy, drive revenue growth, and ensure the marketing function aligns with business objectives. This evolved role emphasizes customer experience, innovation, technology, and sustainable business growth. This shift has also brought CMOs closer to the business’ technology side, requiring them to collaborate closely with the Chief Information Officer (CIO) and other C-suite stakeholders. As the business landscape evolves, the CMO’s role will drive growth and innovation in modern enterprises.
In this report, we examine how the CMOs’ role has evolved to a multidimensional role and their close collaboration with other C-suite stakeholders. The report also analyzes modern CMOs’ challenges and AI’s significance in this role’s evolution and future.
Scope
All industries and geographies
Contents
In this report, we:
Examine the evolving CMO role
Explore CMO roles across industry segments, such as B2B and B2C
Assess key challenges CMOs face in the current marketing landscape
Evaluate how CMOs can leverage AI to address these challenges
Analyze the CMO role’s future and the need for CCO and CDO roles
