The Customer Experience Management (CXM) outsourcing market in Europe, Middle East, and Africa (EMEA) has steadily grown over the last few years, driven by increased adoption of digital services across verticals and regions. However, COVID-19-induced restrictions are expected to contract the market, driven by the severe impact on energy & utilities, travel & hospitality, and manufacturing sectors, which experience high CXM adoption in Europe. Going forward, CXM industry growth in EMEA is expected to be driven by the adoption of digital solutions by buyers wanting to control costs and enhance customer experience.
In this research, we present a comprehensive picture of the CXM outsourcing market in EMEA across various dimensions. Our analysis is based on Everest Group’s annual RFI process, interactions with leading CXM service providers, client reference checks, and our ongoing coverage of the EMEA CXM services market.
Scope
Industries: all
Geography: Europe, Middle East, and Africa (EMEA)
Contents
In this study, we present:
Impact of COVID-19 on the EMEA CXM outsourcing market
Intelligent Virtual Agents (IVAs) offer benefits such as superior customer satisfaction, round-the-clock support, lower service costs for enterprises, and assistance to human agents, among others, in various business functions such as contact center,…