Digital commerce is entering a transformative phase, driven by innovative trends and evolving enterprise needs. B2B commerce is expanding as organizations increasingly adopt digital platforms to streamline procurement, enable self-service, and deliver personalized experiences, particularly in sectors like manufacturing and healthcare. Social commerce is revolutionizing how brands connect with consumers, with social platforms incorporating retail functionalities, leveraging influencer-driven marketing, and fostering community engagement. Similarly, AI in commerce is enhancing customer satisfaction and operational efficiency through hyper-personalized recommendations, dynamic pricing, and supply chain optimization.

Marketplaces are emerging as key growth areas, with enterprises building curated ecosystems to diversify revenue streams and cater to specialized markets. Composable commerce is also gaining traction, empowering businesses to adopt modular, API-first architectures for greater agility and innovation. This report explores the definition and landscape of digital commerce, its market size, emerging themes like social commerce and AI, and the implications for service providers and technology vendors.

Scope

All industries and geographies

Contents

In this report, we cover:

• Digital commerce platforms and services market overview
• Digital commerce SCALE framework for enterprises to invest across areas of social commerce, composable commerce, AI in commerce, B2B commerce, and marketplaces
• Implications and future roadmap for service providers and technology providers

Membership(s)

Interactive Experience (IX) Services

Sourcing and Vendor Management