As the immersive experience landscape evolves from its initial stages to a fully realized state, it promises to transform both consumer and enterprise digital experiences. Despite its early development, enterprises are increasingly recognizing its value and are poised to increase investments in this field. This market is driven by the surging consumer demand for immersive and captivating experiences, presenting numerous opportunities for enterprises across various sectors. The potential applications of immersive technology span diverse areas such as immersive marketing, enhanced customer experiences, improved employee training, and the facilitation of live virtual events and digital asset trading.
Advances in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies are propelling this growth, offering users and enterprises immersive content experiences. The integration of immersive technologies across sectors such as Banking, Financial Services, and Insurance, manufacturing, retail, education, gaming, healthcare, hi-tech, and entertainment is reshaping consumer behaviors and creating new opportunities for engaging experiences. The expanding market is further fueled by rising investment in immersive technology and Web 3.0, indicating a promising future for immersive experience services across industries.
In this report, we assess 16 immersive experience service providers featured on the Enterprise Immersive Experience Services PEAK Matrix® Assessment 2024 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings.
Scope
- All industries and geographies
- The study is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading technology providers, client reference checks, and an ongoing analysis of the immersive experience services market
Contents
In this report, we:
- Evaluate 16 leading immersive experience service providers on Everest Group’s PEAK Matrix® evaluation framework
- Share the characteristics of Leaders, Major Contenders, and Aspirants in the market
- Assess providers’ key strengths and limitations
Membership(s)
Digital Services
Engineering Research and Development
Software Product Engineering Services
Interactive Experience (IX) Services
Sourcing and Vendor Management
