Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems while driving long-term transformation in the marketing space.

However, many enterprises are still on the fence about outsourcing their marketing functions due to a lack of information.

This webinar explained what marketing services are, how we expect marketing services to evolve in the near future, and what CMOs need to consider while building their future roadmap.

Our speakers discussed topics, including:

• What does the Marketing services landscape look like in 2023?
• How will perceptions in the marketing domain change in the near future?
• What do enterprises expect from service providers, and how are they responding?
• What role will technology play in this transition?