Until recently, enterprises expected ServiceNow to help them manage digital workflows such as IT service management and IT operations management. Today, they expect stakeholder-centric, automation-focused and data-/outcome-driven integrated solutions with an emphasis on stakeholder experience, even in a multichannel, complex portfolio. In fact, enterprises are realizing higher business value by reimagining processes and integrating ServiceNow with existing systems of record, systems of engagement, and systems of intelligence.
In this research, we provide an overview of the ServiceNow services market, enterprise expectations from ServiceNow, typical deal characteristics, enterprise challenges and best practices, and implications for enterprises and providers.
This report examines: