ServiceNow is growing at an exponential pace, experiencing adoption by enterprises of all sizes across industries, to reach its US$10 billion revenue target by 2024-25. It is seen as a platform of platforms or a system of engagement across major stakeholders, including IT, customers, and employees. The partner ecosystem has also evolved significantly to support ServiceNow adoption. Beyond global and large service providers, enterprises approach specialist players to bring in capabilities in emerging product categories due to the agility and innovation appetite of these small players.
In this study, we present insights into the long tail of the SI network in the ServiceNow partner ecosystem. The long tail or specialist ServiceNow partners have gained significant importance over the past few years, as they cater to rising enterprise demand for quick response, strong talent pool, and product ecosystem understanding.
Services: ServiceNow services
Geography: global
In this study, we examine the long tail of SI network in the ServiceNow partner ecosystem and provide perspectives on: