The rising digital native population seeks seamless and innovative experiences driven by emerging technologies. Providing such connected experiences supported by technology requires a robust and interconnected set of solutions. In our digitally driven society, Digital Experience (DX) holds unprecedented significance, especially with the rise of a generation inherently familiar with digital technologies. The emphasis on experience has grown to the extent that consumers now consider a real-time, all-encompassing, highly personalized, and channel-agnostic experience as a basic expectation rather than a distinguishing factor. Enterprises must recognize that delivering an outstanding DX is not just a competitive advantage but a necessity for their continued relevance and expansion.
To achieve a seamless and forward-thinking connected experience, enterprises need a Digital Experience Platform (DXP) that consolidates essential capabilities (content, engagement, and digital commerce) within a unified and interoperable framework. Thus, a DXP serves as a comprehensive enterprise solution, enabling businesses to effectively construct, deliver, and monitor exceptional connected experiences.
In this report, we assess 16 DXP providers featured on the DXP Products PEAK Matrix®, a comprehensive matrix that evaluates and categorizes technology providers in terms of their product capabilities and wider market acceptance. Each provider profile offers a comprehensive overview of its key strengths and limitations and includes enterprise sourcing considerations. The research will help buyers select the right-fit technology provider for their needs, while technology providers will be able to benchmark themselves against the competition.
In this report, we: