Amid macroeconomic uncertainties and margin pressures, Retail and Consumer Packaged Goods (RCPG) enterprises prioritize technology investments aimed at balancing operational efficiencies and consumer experiences. Enterprises are adopting digital strategies to boost their competitive advantages, streamline processes, deliver personalized omnichannel consumer experiences, and drive growth. They are strategically investing to modernize IT systems across the entire value chain and leveraging AI/ML, cloud computing, IoT, and automation.
In this report, we analyze the overall RCPG IT services market, including adoption trends, typical deal characteristics, and the evolving market scenario.
In this report, we: