Top Employers for Tech Talent™ in India, the US, and the UK – 2024


Market Report

8 Jul 2024
Analysts:
Rohitashwa Aggarwal
Nikhil Malhotra
Shivangee Kumar

Amid transitioning from economic challenges such as slowdowns and layoffs to a revitalized landscape marked by fierce competition for top talent, maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, attracting and retaining exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and tech employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets.

In its latest iteration, Top Employers for Tech Talent™ research analyzes over 430 leading tech employers’ employer brand perception across India, the US, and the UK. The analysis covers multiple dimensions: compensation and benefits, work environment, office ecosystem, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion.

Leading tech employers can leverage these insights, in addition to Everest Group’s talent performance framework, to optimize their talent management strategies and build future-proof talent models. This analysis, based on publicly available information, captures prospective employees’ perceptions about top employers for tech talent and reflects market trends as of H1 2024. We will continue to track this market and refresh this assessment annually.

Scope

  • All industries
  • Geography: India, the US, and the UK
  • Sources: This analysis is based on various publicly available data sources such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2024) analysis
  • Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates
  • Use this analysis to validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives

Contents

In this report, we examine:

  • How different employee value proposition drivers, such as compensation and benefits, work environment, work flexibility, remote work, work culture, career development, and diversity and inclusion, impact overall employer brand perception and perceived success in the talent market across different geographies
  • Which tech employers are perceived as more favorable based on an outside-in employer brand perception assessment
  • Key factors that enable top tech employers in India, the US, and the UK to establish a distinctive employer brand
  • Trends in employer brand perception and factors affecting employer brand perception across different industry segments
  • YoY trends in tech employers’ employer brand perception

Membership (s)

IT Talent Excellence