Amid transitioning from economic challenges such as slowdowns and layoffs to a revitalized landscape marked by fierce competition for top talent, maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, attracting and retaining exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and tech employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets.
In its latest iteration, Top Employers for Tech Talent™ research analyzes over 430 leading tech employers’ employer brand perception across India, the US, and the UK. The analysis covers multiple dimensions: compensation and benefits, work environment, office ecosystem, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion.
Leading tech employers can leverage these insights, in addition to Everest Group’s talent performance framework, to optimize their talent management strategies and build future-proof talent models. This analysis, based on publicly available information, captures prospective employees’ perceptions about top employers for tech talent and reflects market trends as of H1 2024. We will continue to track this market and refresh this assessment annually.
In this report, we examine: