Marketing Services – Provider Compendium 2024

Finance organizations struggle with cost pressures, slowdowns in customer demand, and the need to adapt to new business models. To better address these challenges, enterprises are increasingly seeking outsourcing support. However, enterprises’ expectations from their providers have evolved in terms of outsourcing objectives, managing services scope and commercials, and driving transformation.

Although providers have contributed to maintaining business continuity during the COVID-19 pandemic, enterprises express concerns about providers’ performance not meeting their evolving transformation expectations and achieving business outcomes, leading to dissatisfaction.

In this report, we examine the current challenges, shifting outsourcing needs, and enterprise expectations from FAO providers. The report offers insights into how providers can deliver beyond core service offerings, enhance buyer satisfaction, and gain a competitive edge.

Scope

All industries and geographies

Contents

In this report, we:

• Assess enterprise challenges in 2024
• Evaluate enterprise expectations vis-à-vis service provider performance
• Examine key takeaways for providers

Membership(s)

Marketing Services

Sourcing and Vendor Management