Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – Europe
PEAK Matrix® Report
Within Europe, there is a paramount emphasis on crafting experiences that not only meet the expectations of customers and employees but also align with the region's robust commitment to sustainability and ethical practices. Corporations recognize that a focus on sustainability not only enhances their brand but also resonates with the growing eco-conscious European consumer base.
This emphasis on sustainability-led experiences extends beyond the corporate domain, reflecting the broader values of European society. It goes beyond the provision of quality products and services, emphasizing the necessity to ensure these offerings are in harmony with environmental and social responsibility. The escalating demand for experience services among enterprises is propelled by the strategic leverage of emerging technologies and a compelling sustainability-driven narrative. This underscores the convergence of technology and sustainable practices within the business landscape.
Consequently, experience design has ascended as a pivotal force shaping the trajectory of European enterprises. It reinforces their steadfast commitment to responsible and impactful business practices, highlighting their instrumental role in advancing sustainable development in the region.
In this research, we present an assessment of 21 service providers featured on the Digital Interactive Experience (IX) Services PEAK Matrix® Assessment – Europe 2023, a comprehensive matrix that evaluates and categorizes service providers in terms of their capabilities in the space.
Scope
- All industries
- Geography: Europe
- The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading IX service providers, client reference checks, and an ongoing analysis of the digital IX services market
Contents
In this report, we:
- Assess 21 leading European digital IX service providers and design agencies on Everest Group’s PEAK Matrix® evaluation framework
- Categorize providers as Leaders, Major Contenders, and Aspirants
- Evaluate providers’ key strengths and limitations