The outsourced marketing services market grew at a 12-14% CAGR from 2016-22 and is expected to grow at a 20-24% CAGR from 2022-26. This robust development can be credited to the Continental Europe and APAC markets and industries such as electronics, hi-tech & technology, and media & entertainment.
Chief Marketing Officers (CMO) worldwide are facing multiple challenges such as uncertain macroeconomic concerns, rapidly evolving customer preferences, and a complex technology landscape to achieve their business goals. Amid such headwinds, they are striving to reevaluate their priorities with an aim to expand the delivery landscape, leverage relevant technology-stacks, bring sustainability to the forefront of brand communication, and integrate internal teams. To meet rising enterprise demands, providers are innovating delivery models and investing aggressively to provide end-to-end marketing solutions.
In this report, we provide a comprehensive overview of the marketing services landscape and discuss key CMO concerns and priorities.
In this report, we: