In the post-pandemic world, software has become critical for enterprises to ensure continued engagement and deliver superior user experiences to customers. Additionally, enterprises have been able to unlock alternate revenue streams by integrating data and intelligence into software products.
As enterprises embrace this software-led innovation, there is a realization that accelerating time-to-market for new products and product features is key to meeting evolving end-user expectations. Additionally, the need to achieve cost savings has emerged as a priority on the back of a severe economic recession. These dynamics have led to significant transformation within the software product engineering landscape, across talent, technologies, processes, and operating models.
Service providers are playing a crucial role in helping enterprises adapt to the changing software product engineering landscape. Their active investments to supplement enterprises’ talent pools, nurture high-value partnerships, and develop competencies in digital technologies are enabling them to effectively partner with enterprises on their software product engineering initiatives.
This research examines some of the prominent trends in the global software product engineering market and provides a fact-based view on the prevalent outsourcing landscape. We also analyze the services market on various dimensions, such as shifting buyer priorities, the role of emerging technologies, and the evolving market situation.
The research comprises two broad sections: