GICs have a unique view that enables them to see their organizations both from the outside looking in and the inside looking out. As a result, they are able to offer strategic insights to orchestrate enterprise-wide innovation. Our emerging analysis shows that more and more enterprises are leveraging their GICs to partner with start-ups to source innovation ideas across their products and services portfolios. As enterprises/GICs leverage these partners across various stages of the innovation cycle, articulating the key objectives and defining what success looks like for the collaborating partners is increasingly critical.
This Accelerator illustrates three critical aspects of designing and driving an effective collaboration program with startups