After a period of substantial growth, the digital workplace market has slowed, primarily due to global macroeconomic challenges. These conditions have prompted organizations to focus on maximizing the value of their prior investments. However, investment trends are expected to resurge in the next few years, characterized by a strategic blend of cost optimization and transformative initiatives. Generative AI is at the forefront of this shift, fueling organizational change and innovation.
Mid-market digital workplace customers share priorities with larger enterprises but approach them differently. While large organizations can develop complex, highly customized solutions, most SMBs focus on cost efficiency and prefer staggered investments through shorter, more agile engagements. In response to these distinct demands and the evolving workplace landscape, service providers are increasingly investing in different initiatives and building unique offerings and IP assets to support mid-market clients in their digital workplace transformation.
This report combines information from interactions with 21 digital workplace service providers and Everest Group's proprietary intellectual property to create precise, fact-driven profiles. Each profile offers a comprehensive picture of the provider’s vision and strategy, scope of services offered, digital workplace offerings, innovations and investments, partner network, and strengths and limitations.
This report includes: