In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving role in enterprises. Considering these dynamic conditions, CMOs are tasked with the formidable goal of delivering more with less, which can only be achieved if they leverage their existing resources, technology, and partnerships judiciously, and strategically invest in areas with high potential RoIs.
In this report, we discuss the two fundamental priorities of a CMO (growth and efficiency) and relevant areas of focus in the same. The report also presents a comprehensive overview of the state of the market for marketing services, drawing on data collected through Everest Group's annual RFI process, interactions with leading marketing service providers, and ongoing market analysis.
Scope
Services: marketing services
All industries and geographies
The analysis is based on Everest Group’s annual RFI process, interactions with leading marketing services Business Process Services (BPS) providers, interactions with buyers, and an ongoing coverage of the marketing services space
Contents
In this report, we:
Discuss key CMO concerns and priorities
Examine key buyer adoption trends in outsourced marketing services
