User Safety Redefined in the Generative AI Era: Trust and Safety State of the Market 2024
State of the Market Report

13 Aug 2024
by David Rickard, Abhijnan Dasgupta, Dhruv Khosla, Tushar Pathela

In the rapidly evolving Trust and Safety (T&S) space challenges such as ensuring user safety in the gen AI era, adherence to regulatory requirements, and deploying AI while ensuring responsible and sustainable practices remain key enterprise challenges. Enterprises are facing these challenge head-on through innovative platform design and a synergistic use of AI and human intervention. They are further supported by third-party providers that are investing in capabilities to provide both scale and technology.

As the enterprises further deploy gen AI for commercial applications, they will require additional T&S support to guardrail foundational models and ensure their responsible and safe deployment. Moreover, gen AI is anticipated to transform the nature of work, talent strategies, and pricing models for T&S, ultimately leading to a net increase in outsourced T&S spending.

In this report, we offer a comprehensive coverage of the T&S market and analyse it across various dimensions, such as market overview, service provider landscape, and the evolving market situation. This report also provides actionable recommendations and innovative solutions, making it an essential resource for leveraging AI's potential while ensuring safety and security in customer-facing applications.

Scope

  • All industries and geographies
  • Service: T&S

Contents

In this report, we examine:

  • Enterprise T&S challenges and risk mitigation strategies
  • Investments by third-party providers to support enterprises
  • Impact of gen AI on T&S
  • Future enterprise challenges
  • T&S BPS outsourcing overview and competitive landscape

Membership(s)

Trust and Safety

Sourcing and Vendor Management

 

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