Rapid advances in analytics are creating entirely new ways of adding value in different industries. The CPG and retail industry has emerged as one of the most dynamic, fast-paced industries, ahead of many others in terms of analytics adoption. In fact, pure-play e-tail firms have emerged as pioneers in this regard. The industry’s demand for Data and Analytics (D&A) services has grown rapidly even during the pandemic, as enterprises try to mitigate challenges and stay relevant in the next normal through digitalization initiatives. Advanced analytics and artificial intelligence are playing an important role in improving customer experience, achieving higher operational efficiencies across the supply chain, and improving targeted marketing with increased personalization.
In this report, we analyze the current state of D&A adoption in the CPG and retail industry and emerging technology themes to support changing customer requirements, as well as identify real-world analytics, AI, and cognitive use cases across the CPG and retail value chain. Further, we share what it takes to stay relevant in the next normal marked by changing customer expectations.
Scope
Industry: CPG and retail
Services: D&A
Geography: Global
Sources: Publicly available information (~500 distinct use cases), Everest Group’s survey of 100+ midsized and large enterprises, and Everest Group’s proprietary transaction intelligence database
Contents
In this report, we study the following topics:
Market overview – current state of analytics in CPG and retail
Analytics adoption levels and use cases by value chain segment
