Webinar Deck: Read Before Jumping: The Reality of Digital Adoption
18 Mar 2016
by
Chirajeet Sengupta, Jimit Arora
As you face the current digital revolution, you’ve likely realized that there’s a dearth of real facts and figures. How much of the digital transformation is real? How much is hype?
For the very first time, Everest Group is presenting a comprehensive “voice of the enterprise” to help clarify the true nature of digital adoption trends across Europe and North America.
On March 17, Chirajeet (CJ) Sengupta, and Jimit Arora shed light on:
Is digital all about Uber, AirBnB, and the consumer app with the sexy user interface?
What does digital mean for large B2B enterprises?
What does adoption really look like? What does it imply for the future?
What separates digital-led business breakthrough from the cute-but-not-so-useful digital “widget”?
Enterprises are challenged by intensifying competition, uncertain macroeconomic environment, digital-savvy nimble firms, and ever-increasing demands of digital-native consumers. They are leveraging digital technologies to tackle these challenges and…