As the job market shifts from economic uncertainty to a dynamic environment, the demand for top talent is growing fast. In this scenario, maintaining a strong employer brand is vital. Organizations that prioritize talent will gain a competitive edge in a landscape where specialized functional and behavioral skills are key differentiators. Global Business Services (GBS) employers have a unique opportunity to attract and retain exceptional professionals by adopting a multi-faceted strategy. By fostering a culture of innovation, growth, and engagement, these companies can position themselves as employers of choice in today’s talent-driven world.

The Top GBS Employers™ 2025 report analyzes employer brand perceptions for over 400 GBS organizations across India, the Philippines, and Poland. This report also analyzes the perceived performance of GBS employers in local talent markets based on prevailing attrition rates, growth, and employee satisfaction ratings. This executive overview presents key quantitative insights and a preview of current trends (as of Q1 2025). This report will comprehensively assess the leading GBS employers across various research dimensions. We will continue to track this market and update our assessment annually.

Scope

• Industry: All industries
• Geography: India, the Philippines, and Poland
• Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2025) analysis
• Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates
• Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives

Contents

In this report, we examine

• The 2x2 positioning matrix of top GBS employers across geographies
• Top GBS employers’ detailed scorecards by benchmarking performance across key employer brand perception dimensions

Membership(s)

GBS and Shared Services