Intelligent Automation Platform (IAP) – State of the Market 2025
State of the Market Report

27 Mar 2025
by Amardeep Modi, Anish Nath, Yusuf Ahsan, Ruchin Dwivedi, Upshant Saini, Shreepriya Sinha

The Intelligent Automation Platform (IAP) is a unified solution for enterprise automation. It integrates key technologies, including rules-based automation, AI-based automation, process discovery and intelligence, and process orchestration.

Enterprises adopting IAP benefit from enhanced user experience, efficient relationship management, reduced Total Cost of Ownership (TCO), lower training time, and faster deployment compared to multiple best-of-breed deployments. To support enterprise objectives, providers are upgrading their IAP capabilities and expanding their features and functionalities.

In this report, we analyze the IAP market and software providers. The report examines the IAP market size, adoption trends, buyer expectations, adoption barriers, best practices, solution characteristics, and product capabilities and trends. It also evaluates the provider landscape, RPA market insights, and the 2024-25 industry outlook.

Scope

  • All industries and geographies
  • IAP products that are sold on license, irrespective of any ongoing business or IT process outsourcing or managed services

Contents

In this report, we examine:

  • The IAP market overview, including market size, adoption trends, and buyer expectations
  • Key barriers to IAP adoption and best practices
  • IAP solution characteristics
  • IAP product capabilities and trends
  • IAP competitor landscape
  • RPA market insights
  • The 2024-25 industry outlook

Membership(s)

Service Optimization Technologies (SOT)

Sourcing and Vendor Management

 

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