Digital Adoption Platforms (DAPs) have emerged as vital enablers in bridging the gap between complex software landscapes and effective user adoption. Their importance has grown substantially in the current market environment, where AI is reshaping enterprise operations. DAPs deliver on-demand guidance and personalized user experiences, enhancing software-driven productivity and minimizing application friction points.
DAPs now address emerging use cases, such as AI transformation, software portfolio rationalization, data integrity, and compliance. This evolution is helping organizations optimize their technology investments and remain agile in a competitive digital landscape. Recent M&A activities highlight DAPs’ strategic significance, positioning them as must-have tools in the enterprise tech stack for staying competitive and digitally empowered.
In this report, we examine the DAP market across various dimensions, including buyer objectives, key investment themes, and evolving solution characteristics. The report also analyzes how providers deploy AI and generative AI capabilities to make DAPs more intelligent and better address enterprises’ growing demand for AI transformation.
Scope
All industries and geographies
Contents
In this report, we:
Highlight key aspects of the 2023-24 DAP market
Discuss DAP market size, adoption trends, and solution characteristics
Examine buyer feedback, challenges, and best practices
Review DAP investment themes and the provider landscape
