Tech Vendor Spotlight: AI-powered Language Translation in Customer Experience Management (CXM)
Tech Vendor Spotlight

31 Jan 2025
by Anubhav Das, Mohit Kumar, Sharang Sharma, Rakshit Hooda

Organizations face several challenges managing multilingual communication within Customer Experience Management (CXM), including high costs, operational inefficiencies, and inconsistent translation quality. These issues often obstruct delivering seamless, culturally relevant, and accurate interactions across diverse customer bases. AI-powered language translation solutions address these challenges by leveraging cutting-edge technologies such as Neural Machine Translation (NMT), automatic speech recognition, and text-to-speech. These advanced tools enable enterprises to deliver accurate, context-aware translations across various customer interaction channels, including chat, email, and voice. These solutions enhance operational efficiency, reduce costs, and ensure consistent translation quality by providing scalable, real-time, and sentiment-aware translations that account for cultural and industry-specific nuances. Ultimately, they empower organizations to optimize global operations, reduce customer churn, and foster long-term customer loyalty.

The report comprehensively analyzes the AI-powered language translation landscape, including key solution components, considerations to select the right tool, and an overview of leading providers. It highlights how these solutions have evolved from traditional multilingual human support to NMT, and how AI-powered real-time language translation is redefining the CXM value chain. Despite their potential, current solutions face limitations such as real-time translation latency, support for less widely spoken languages, and contextual and cultural nuance preservation. The report also profiles 16 leading technology providers that offer AI-powered translation solutions, showcasing their capabilities and alignment with CXM needs.

Scope

All industries and geographies

Contents

In this report, we provide:

  • A detailed look at CXM
  • Key business challenges in providing multilingual support within CXM
  • Insights into how AI-powered language translation addresses these business challenges
  • An overview of language translation solutions’ evolution
  • A breakdown of AI-powered language translation solutions’ core components
  • Important considerations when selecting AI-powered language translation products
  • Limitations and gaps in existing AI-powered language translation solutions
  • A review of key providers offering AI-powered language translation solutions for CXM

Membership(s)

Customer Experience Management (CXM) Services, including Contact Center Outsourcing

Sourcing and Vendor Management

 

Page Count: 60