Digital Adoption Platforms (DAP) – State of the Market 2023
State of the Market Report

30 Nov 2022
by Sharath Hari N, Anwesha Chakraborty, Aman Chaurasia

Organizations undergoing digital transformation journeys are increasingly employing Digital Adoption Platforms (DAPs) to improve business processes and gain competitive advantage. DAP solutions enable enterprises to navigate new technologies and provide impeccable customer and employee experiences. This is well reflected in the growth the DAP market has experienced over the last few years.

In the last few years, the product has stepped up to fulfill buyers’ needs through technological developments such as improved authoring and end-user experience, advanced analytics and dashboards, integrations with knowledge bases, and automation. Moreover, providers’ continuous investments in next-generation technologies such as AI/ML and predictive analytics are further enhancing the adoption of DAPs.

In this report, we study the DAP market 2021-22 and analyze it across various dimensions such as market overview, buyer objectives, key investment themes, and evolving solution characteristics.

Scope

All industries and geographies

Contents

In this report, we:

  • Highlight the key aspects of DAP market 2021-22
  • Discuss the DAP market size, adoption trends, and solution characteristics
  • Examine buyer feedback, challenges, and best practices
  • Review the DAP investment themes and vendor landscape

Membership(s)

Human Resources

Sourcing and Vendor Management

 

Page Count: 60