Analytics Casebook – A Hitchhiker's Guide to BFS Analytics

28 Oct 2020
by Manu Aggarwal, Robin Jain, Rohit Sharma

With the advent of technology and the data revolution over the last decade, advanced analytics has gained significant ground in the Banking and Financial Services (BFS) sector. Banks are looking beyond traditional data management services to tap into dynamically changing consumer needs and optimize their product portfolios with targeted offerings. At the same time, banks and payments firms globally are struggling to leverage the data available due to legacy infrastructure, outmoded organizational structures and skills, and regulatory guardrails. To address these challenges, organizations have found a use case-driven approach, often clustered into domains, quite effective. As analytics use cases have increased, banks need to invest wisely in them to meet their strategic goals.


  • Industry: BFS
  • Geography: global
  • This research covers the following banking BPS service providers: Accenture, Cognizant, Concentrix, DXC Technology, Exela Technologies, EXL, Firstsource, FIS, Genpact, HCL Technologies, Infosys, Mphasis, NTT DATA, Sutherland Global Services, TCS, Teleperformance, Wipro, and WNS
  • In this report, we study vertical-specific banking BPS analytics. We have not covered analytics in horizontal business processes such as Finance and Accounting (F&A), Human Resource (HR), procurement, and contact center


In this research, we:

  • Analyze the BFS analytics market
  • Compare different use cases prevalent in the industry by market adoption and value delivered
  • Provide a detailed analysis of some of the most impactful use cases
  • Analyze the impact of COVID-19 and provide future industry outlook


Banking Business Process

Banking & Financial Services ITS

Data & Analytics

Sourcing and Vendor Management


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