Data & Analytics (D&A) – State of the Market Report 2020

20 Dec 2019
by Vishal Gupta, Arpita Dwivedi, Deepthi Mudunooru

Data & Analytics (D&A) capabilities across the value chain, ranging from storage, governance, computation, and insight generation, have made a leap forward in the recent years. The D&A market is entering the third generation in its maturity curve, where pervasiveness and federation will be the core themes underpinning D&A service constructs of the future.

Through our interactions with over 200 CXOs and D&A heads across the globe, we have assessed the key drivers that are leading to this large-scale D&A adoption and the emerging themes in the D&A market. In this report we also provide a deep dive into the D&A deal landscape and how it is evolving due to the evolving approach of enterprises toward successful D&A adoption. This assessment is based on Everest Group’s annual RFI process, interactions with successful enterprises, service providers, and an analysis of the D&A services market.


  • D&A market overview and adoption trends across industries and geographies
  • Key factors driving the adoption of D&A services by global enterprises
  • Deep dive analysis of D&A deal landscape providing insights based on engagement model (standalone vs. embedded), pricing model, deal size, and global sourcing leverage
  • Key emerging themes in D&A services
  • D&A Service provider landscape: categorization and focus areas


This research provides comprehensive coverage of the D&A market and analyses it across various aspects such as market overview, regional overview, industry overview, adoption drivers, emerging themes, and service provider landscape. Some of the key findings are:

The global D&A market witnessed a robust growth of 18-20% in 2018, touching the US$57-US$62 billion mark in annual revenue. The demand for D&A services remained strong from traditionally leading markets of North America and EMEA, as well as from the emerging APAC market.

Industries with high D&A maturity, such as BFSI and retail, distribution, and CPG, continued to lead the global D&A market. Industries with relatively low D&A adoption, such as healthcare and life sciences, showed high momentum caused by regulatory requirements, and service providers’ increased focus on developing verticalized solutions beyond mature industries.

Successful enterprises are using digital initiatives and adoption of advanced technologies such as AI/ML to collect data and perform analytics for better gleaning insights and fostering better outcomes. Enterprises are also increasingly recognizing the need to augment analytics to build a data-driven decision-making culture across the organization through democratization of data.

Steep rise in demand for curated D&A services is being witnessed as part of stand-alone deals. However, a large proportion of enterprises continue to seek D&A services as part of an existing broader IT/BPO relationship.


Data & Analytics


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