Analytics Business Process Services (BPS) – Analytics Goes Mainstream - Scope Expands Beyond Traditional Clients and Offerings

18 Mar 2016
by Rajesh Ranjan, Sharang Sharma, Vishal Gupta



The global analytics BPS market grew by 35-40% in 2015 to reach ~US$4.5 billion, with tremendous interest in analytics having set the market on an accelerated growth path. Year 2015 witnessed buyers experimenting with advanced analytics solutions and technologies. The changing landscape of the buyer requirements had an impact on the solution characteristics that existed in the analytics BPS market – higher proportion of demand for advanced analytics, solutions for industries such as healthcare and hi-tech & telecom, as well as productized solutions.



Scope of analysis

Coverage across 15 analytics BPS service providers including, Absolutdata, Accenture, Capgemini, Cognizant, EXL, Fractal Analytics, Genpact, HP, IBM, IGATE, Latentview, Minacs, TCS, Wipro, and WNS.


This report will assist key stakeholders (buyers, service providers, and technology providers) understand the dynamics of the analytics BPS market and help them identify the trends and outlook for 2015-2016. In this backdrop, this report provides comprehensive coverage of the global analytics BPS market including detailed analysis of market size & growth, buyer adoption trends, analytics BPS value proposition & solution characteristics, and service provider landscape. Some of the findings in this report are:

  • Growth in United States is being outdone by new demand driven by Continental Europe and Asia Pacific
  • While CPG & retail and BFSI are the leading adopters of analytics BPS, industries such as healthcare and hi-tech & telecom are also now exhibiting high growth
  • Scope of advanced analytics continues to rise within contracts, with BPO players catching up with specialists in this area by making investments in prescriptive and predictive analytics to meet the growing demand
  • Areas such as Big Data, Internet of Things (IoT), and machine learning & automation are expected to drive growth in the analytics BPS market in the future
  • Traditional BPO players, such as Accenture and IBM, dominate the market, but smaller specialists have witnessed higher growth based on their focus on innovation and analytics

Page Count: 49