North America Digital Adoption Survey – How Pervasive is Your Digital Strategy?

28 Aug 2015
by Chirajeet Sengupta, Siddharth Muzumdar, Yugal Joshi



The convergence of digital technology themes, such as Social, Mobile, Analytics, Cloud (SMAC), and IoT, has made it possible for enterprises to use technology creatively and in a manner that solves real business problems beyond “run”. Possibly for the first time in history, enterprises are challenged, not by the lack of technology, but by its overwhelming abundance. The critical imperative for enterprises is to stay ahead of the competition’s adoption curve in a manner that yields efficiencies throughout the value chain, from back-office to customer engagement.

Enterprises are adopting digital technologies not only to engage customers online or to create new business models, but also to streamline internal processes, drive supply chain efficiencies, or simply to make IT more agile and efficient. However, the nature and extent of adoption varies significantly across enterprises.

North America Industry Clusters

The Analysis

To delve further into the true nature of adoption, we conducted a survey with IT leaders in 120 North American enterprises. Surveys were conducted with IT and business leaders in organizations that have adopted or are considering adoption of three or more digital technology themes. This report analyses the survey results with a specific focus on:

  • Establishing a definitional framework for digital adoption
  • Assessing the extent and nature of digital technology adoption amongst North American enterprises
  • Identifying key enterprise segments for digital adoption and mapping their adoption behavior
  • Identifying key implications for North American enterprises and service providers serving this market

Scope of this report

  • Market segment: digital technologies
  • Geography: North America


This report focuses on digital adoption in North America and covers:

  • Digital technology adoption (adoption trends, adoption maturity, adoption priorities, and digital spend)
  • Digital imperatives and market segments (investment characteristics and adoption maturity of four distinct market segments viz. Digital Pervasives, Digital Sellers, Digital Efficients, and Digital Enablers)
  • Outlook for digital investments (across market segments)
  • Vendor perceptions (most relevant vendors for enterprises’ digital strategy)
  • Implications for enterprises
  • Implications for service providers

Page Count: 50