Reimagining Software Product Management – The Case for Systems of Execution (SoE)

Software product management is evolving rapidly as organizations push for faster innovation, sharper customer focus, and measurable business outcomes. Product managers are no longer just roadmap custodians; they now orchestrate complex workflows, integrate fragmented toolchains, and lead in navigating rising delivery expectations. Their role now demands doing more with less, across an increasingly interconnected and high-pressure environment.

Systems of Execution (SoE) represent a new operating paradigm that combines AI, automation, and orchestration to streamline execution across the product lifecycle. By linking insights to decisions and decisions to actions, SoE empower product teams to act with real-time intelligence and remain closely aligned with strategic goals.

In this Viewpoint, we examine product managers’ evolving responsibilities, the systemic challenges constraining modern product organizations, SoE’s transformative potential, and how leading enterprises are adopting SoE to improve delivery speed, cross-functional alignment, and business impact.