Retail and CPG Data, Analytics, and AI Services PEAK Matrix® Assessment 2024

Data, Analytics, and AI (DAAI) services are transforming Retail and Consumer Packaged Goods (RCPG) enterprises by enhancing operations and improving customer experiences. Data services integrate and manage data from various sources, ensuring accuracy and security, while centralized data warehousing facilitates efficient retrieval and analysis. Analytics services provide insights through descriptive, predictive, and prescriptive analyses, helping businesses understand past performance, forecast future trends, and optimize decision-making. Customer and supply chain analytics further enable enterprises to tailor marketing strategies and streamline operations. AI services, including machine learning, natural language processing, and computer vision, further automate and enhance decision-making processes. These technologies enable personalized marketing, demand forecasting, pricing optimization, and customer sentiment analysis, driving business growth.

Implementing these solutions requires a strategic approach and a reliable service partner with strong DAAI capabilities, along with RCPG domain expertise and a robust partner ecosystem. In this report, we assess 27 providers featured on the RCPG DAAI Services PEAK Matrix^®. Each provider profile comprehensively describes its service focus, key intellectual property solutions, domain investments, and case studies.