Location selection has long been a vital business decision, but changing global forces are reshaping its strategic importance. Rising uncertainty, geopolitical shifts, and evolving workforce dynamics demand a more structured, forward-looking approach. Enterprises and service providers are migrating from a traditional, demand-driven location selection model to a proactive, programmatic model that ensures resilience and long-term operational continuity. While cost, talent, and government incentives remain key considerations, their relative influence is changing in defining the location strategy. Decision-makers must reassess priorities, integrate emerging trends, and adapt to regional developments to future-proof their location portfolios. A holistic, forward-looking approach is key to maximizing each location’s value within a broader portfolio. Digital infrastructure, ease of doing business, sustainability regulations, and the evolving role of AI and automation in service delivery are becoming increasingly relevant. Rapid changes in geopolitics, technology, regulations, and workforce dynamics demand decision-makers to think beyond traditional metrics. They must proactively adapt their location strategies to stay ahead. This Viewpoint examines how new operating models, technology, and evolving business priorities are redefining location strategy, helping organizations stay agile and competitive in an uncertain world. Scope All industries and geographies Contents In this report, we examine: Traditional location selection levers and their shortcomings Key themes shaping the location strategy’s future

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of competition in understanding key market dynamics and the related opportunities presented by each location. Our report on Ireland offers data-backed research to understand the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and service providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Membership(s) Locations Insider™ Outsourcing Excellence

The impact of generative AI on the Trust and Safety (T&S) Business Process Services (BPS) space has been significant and transformative. While generative AI can enhance efficiencies in T&S teams for content moderation, the sheer volume of content it generates poses a threat to existing moderation efforts. In this report, we explore generative AI’s impact on the evolution of content in digital platforms within the T&S industry. We also examine the industry-specific challenges posed by AI-generated content and discuss the short-term and long-term considerations necessary to future-proof T&S strategies for enterprises. Additionally, the report explores the benefits of outsourcing and provides detailed insights into the capabilities that enterprises should look for when selecting providers to manage AI-generated content. Scope All industries and geographies Contents In this report, we: Generative AI’s impact on digital platforms Industry-specific T&S challenges that generative AI poses Current enterprise measures to tackle AI-generated content Short- and long-term considerations to future-proof enterprise’s T&S capabilities Capabilities to look for when selecting a T&S service provider Membership(s) Trust and Safety Sourcing and Vendor Management

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of competition in understanding key market dynamics and the related opportunities presented by each location. Our report on Northern Ireland offers data-backed research to understand the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Membership(s) Locations Insider™ Sourcing and Vendor Management

Is your location portfolio and workforce strategy primed to manage black swan events, persisting economic uncertainties, cost and price pressures, and the geopolitical changes of today’s business landscape? Watch this webinar as Everest Group experts deliver approaches to secure maximum value from delivery location portfolios and offer exclusive insights into the best practices for managing location portfolios and workforce strategies. Whether you hold the reins as a sourcing leader, a delivery head, or a workforce strategy executive, this engaging webinar will provide you with valuable insights and actionable advice to optimize your locations portfolio and maximize returns. What questions has the webinar answered for the participants? What are the hottest global sourcing locations trends of early 2023? What are the different models for managing your locations portfolio? What are the key challenges and best practices for optimizing locations portfolio and workforce strategy? Which crucial aspects are often overlooked when managing locations and workforce strategy? What is the ultimate checklist when evaluating a new location? How can you proactively and programmatically gauge the health of your locations portfolio?

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of competition in understanding key market dynamics and the related opportunities presented by each location. Our report on Greece offers data-backed research to understand the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Membership(s) Locations Insider™ Sourcing and Vendor Management

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of competition in understanding key market dynamics and the related opportunities presented by each location. Our report on Munich offers data-backed research to understand the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and service providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Membership(s) Locations Insider™ Sourcing and Vendor Management

The current outsourcing climate is showing an increase in offshoring and nearshoring, and organizations are scrambling to adjust their global location selection strategies. Designing a supply base portfolio with an optimal locations mix today is critical to balance talent availability, supply risk, and costs. To stay ahead of the competition, sourcing practitioners and location strategy professionals need to understand key market dynamics and the opportunities each location presents. View this webinar where our analysts discussed the latest global locations market trends and tips for building an effective locations portfolio strategy for 2023. What questions did the webinar answer for the participants? What guidelines can organizations follow to design a best-fit locations portfolio strategy? What are the key considerations for an outsourcing locations selection framework? What are the top service delivery locations based on parameters such as talent and skill availability and financial attractiveness? How can organizations assess location-related developments and trends in 2023? What will the future shoring model look like?

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners and location strategy professionals stay ahead of the competition by describing key market dynamics and the related opportunities that each location presents. Our report on Barcelona, Spain, offers data-backed research the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Scope Industry: global sourcing Geography: Barcelona, Spain Contents In this report, we: Provide an overview of Barcelona as a global services delivery location Examine market activity Offer a talent and cost overview of the location Analyze the location’s risk profile Membership(s) Locations Insider™ Sourcing and Vendor Management

Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of competition in understanding key market dynamics and the related opportunities presented by each location. Our report on Scotland offers data-backed research to understand the market’s attractiveness in terms of: Key drivers, challenges, and untapped opportunities for the global sourcing industry Talent and skills availability (at both entry and experienced levels) Depth and maturity across functions Financial attractiveness (including wage inflation and attrition) Delivery presence of enterprises and service providers Key languages supported Key environment risks (such as macroeconomic, geopolitical, infrastructure, safety and security, and legal and regulatory) Location Spotlight, combined with other reports in Everest Group’s Locations Insider™ subscription, makes for the industry’s most comprehensive resource on location trends and perspectives. The Locations Insider™ subscription provides up-to-date and actionable insights on which enterprises can base their location decisions and strategies. Membership(s) Locations Insider™ Sourcing and Vendor Management