In today’s digital landscape, ensuring Trust and Safety (T&S) during elections presents a significant challenge. The proliferation of misinformation, hate speech, and disinformation, exacerbated by the role of AI-generated content, not only undermines the integrity of the democratic process but also diminishes public confidence in online platforms. While platforms are trying to address these issues, there is still much progress to be made. In this viewpoint, we examine the various T&S challenges facing platforms and their impact on T&S operations. The report also explores the recent steps taken by platforms in response to these challenges. Additionally, it introduces our framework designed to assist platforms in effectively addressing these challenges, while also highlighting best practices. Scope All industries and geographies Contents In this report, we examine: The political landscape Challenges that enterprises face Impact of elections on T&S operations A framework to ensure enterprises’ operational preparedness Best practices to follow and the role of providers Membership(s) Trust and Safety Sourcing and Vendor Management

The impact of generative AI on the Trust and Safety (T&S) Business Process Services (BPS) space has been significant and transformative. While generative AI can enhance efficiencies in T&S teams for content moderation, the sheer volume of content it generates poses a threat to existing moderation efforts. In this report, we explore generative AI’s impact on the evolution of content in digital platforms within the T&S industry. We also examine the industry-specific challenges posed by AI-generated content and discuss the short-term and long-term considerations necessary to future-proof T&S strategies for enterprises. Additionally, the report explores the benefits of outsourcing and provides detailed insights into the capabilities that enterprises should look for when selecting providers to manage AI-generated content. Scope All industries and geographies Contents In this report, we: Generative AI’s impact on digital platforms Industry-specific T&S challenges that generative AI poses Current enterprise measures to tackle AI-generated content Short- and long-term considerations to future-proof enterprise’s T&S capabilities Capabilities to look for when selecting a T&S service provider Membership(s) Trust and Safety Sourcing and Vendor Management