Pulses deliver forward-looking insights into the evolution and impact of science, technology, and trends on global transformation. By engaging with our Pulses, you will gain a deeper understanding of each topic's significance, the key innovators driving change, and the future direction we anticipate. These insights are designed to stimulate discussions within your teams, challenging you to consider your preparedness for impacts on new product development, innovation, vision, strategy, R&D, and beyond. Membership(s) Advanced SciTech

Pulses deliver forward-looking insights into the evolution and impact of science, technology, and trends on global transformation. By engaging with our Pulses, you will gain a deeper understanding of each topic's significance, the key innovators driving change, and the future direction we anticipate. These insights are designed to stimulate discussions within your teams, challenging you to consider your preparedness for impacts on new product development, innovation, vision, strategy, R&D, and beyond. Membership(s) Advanced SciTech

In today’s rapidly evolving technology landscape, enterprises must invest in cutting-edge technologies such as blockchain, digital twins, and the metaverse to secure their competitive edge and future success. In this report, we analyze these emerging technologies and examine the current market landscape. The report explores how enterprises are harnessing the potential of these technologies to future-proof their businesses and serves as an invaluable guide for decision-makers and strategists, offering insights into the current market status, growth potential, and practical applications of these technologies. Furthermore, it highlights real-world examples of how top enterprises are gaining a competitive advantage by adopting these technologies. By providing essential knowledge and strategic guidance, this report empowers businesses to adapt effectively to technological shifts and make well-informed decisions as they chart their course into the future. For those at the helm of decision-making, this report is an indispensable resource for navigating the evolving technological landscape and ensuring that their organizations remain at the forefront of innovation. Scope All industries and geographies Contents In this report, we examine: The significance of addressing present-day problems using future technologies Phased radar approach for industry-specific prioritization of technology investments Aligning organizational structures and resources with the development of exponential technologies based on their maturity level Considerations for senior leaders as they navigate the landscape of exponential technologies ​​Membership(s) Digital Services Sourcing and Vendor Management

The metaverse is being heralded as the next frontier in digital transformation, presenting many opportunities for businesses across domains with virtual showrooms, product try-ons, in-verse support, and virtual connects, propelling the need to enhance Customer Experience (CX) and Employee Experience (EX). However, organizations continue to grapple with challenges such as identifying appropriate use cases for the metaverse, curbing the abuse of virtual avatars, and mitigating data privacy risks, which can hinder metaverse adoption to improve CX. In this report, we provide enterprises with a comprehensive overview of the metaverse, including its current state, business opportunities, and implications for the overall Customer Experience Management (CXM) market. We also offer a metaverse adoption guidebook for enterprises and describe the advantages of third-party partnerships for organizations embarking on their metaverse adoption journeys. Scope Industry: all Geography: global Contents In this report, we study the impact of the metaverse on CXM and: Provide an overview of the metaverse, its current state, and metaverse platforms Describe the metaverse’s business opportunities Evaluate the need for CXM in the metaverse and its impact on CX and EX Provide an enterprise guidebook to metaverse adoption Describe enterprise challenges in metaverse adoption and the role of third-party providers Membership(s) Customer Experience Management (CXM) Services, including Contact Center Outsourcing CX Excellence Sourcing and Vendor Management

The metaverse is a virtually augmented world that provides users with an interactive, immersive, and near-authentic experience, bridging the gap between the virtual and physical worlds to facilitate next-generation engagement. While the metaverse has already made a significant impact on the gaming, entertainment, education and training, tourism, and retail sectors, its potential extends beyond these specific areas to encompass a broad spectrum of industries. The healthcare sector, in particular, can benefit from the transformative potential of the metaverse to enhance patient and provider experiences. The metaverse provides a promising channel to expand business boundaries throughout the healthcare value chain. In this viewpoint, we examine the challenges that the healthcare industry faces in delivering quality care and improving patient outcomes. It also explores the potential of the metaverse in mitigating these challenges, presents real-world use cases of the metaverse in the healthcare industry, discusses future possibilities of the metaverse in healthcare, and addresses the challenges that must be overcome for the metaverse to become an effective tool for healthcare providers and the larger community. Enterprises and providers looking to explore the potential of the metaverse to improve their healthcare services and deliver quality care through immersive experiences will benefit from this report. Scope Industry: healthcare Geography: North America Contents In this report, we examine: The healthcare industry’s challenges in delivering quality care and improving patient outcomes The potential of the metaverse to mitigate the challenges Real-world use cases of the metaverse in the healthcare industry The future possibilities of the metaverse in healthcare Membership(s) Healthcare Payer and Provider Business Process Sourcing and Vendor Management

In the past couple of years, there is a paradigm shift in the way work is conducted, and themes such as hybrid working, immersive collaboration, and employee well-being are being rapidly adopted. However, this shift has resulted in employee disengagement and detachment from organizations that are now functioning at a different scale. This has led to severe employee burnout, dwindling organizational citizenship behavior, and increasing voluntary turnover. Therefore, it is important for enterprises to foster a workplace culture of commitment and belongingness, particularly as employees prefer distributed work with anytime, anywhere, and any device access to natural communication and seamless collaboration. These evolving employee demands and needs have resulted in the adoption of technologies such as cloud-based Workplace Communication and Collaboration (WCC) services, Intranet 2.0, and more significantly, metaverse-based immersive communication and collaboration. To meet the rising expectations, the onus is now on enterprises to evaluate business outcomes, identify potential challenges, select appropriate partners, and create a workplace that engages employees to meet rising expectations. In this research, we provide an overview of the WCC services market and describe how metaverse adoption can address the impact on employee engagement and belongingness, including key use cases and challenges of practical adoption of the metaverse. The report also explores the journey of enterprises toward metaverse adoption. Scope All industries and geographies Contents This report provides an overview of the WCC services market and explores various aspects of metaverse adoption in the workplace, including: The impact of the metaverse on employee engagement and belongingness Key use cases for practical adoption of the metaverse in the workplace Key challenges for metaverse adoption in the workplace IT service providers’ offerings related to metaverse adoption Membership(s) Digital Workplace Sourcing and Vendor Management

The advent of the world wide web transformed how people consume experiences. The affordability of the internet and the emergence of smartphones facilitated its democratization, spurring innovative ways for customers and brands to interact. In the twenty-first century, the internet and interactive experiences have evolved into a whole new form, particularly with the emergence of the metaverse. The metaverse holds tremendous potential to impact the entire experience ecosystem. While the boundaries of the metaverse are still being defined, an early mover advantage in this space can provide sustained momentum for enterprises, investors, and platform enablers alike. Today, users are increasingly embracing metaverse-based experiences, and those who are not are starting to feel left out. The metaverse’s true potential will be realized when it seamlessly bridges the gap between the real and virtual worlds, makes meaningful connections, and maximizes value for all participating stakeholders. In this viewpoint, we aim to provide C-level executives and businesses with a comprehensive understanding of the metaverse and its potential impact on the experience of stakeholders within the ecosystem. It also highlights the interdependencies that must be considered when venturing into and expanding presence in the metaverse. Scope All industries and geographies Contents In this report, we: Understand the public perception of the metaverse Examine metaverse adoption by stakeholder experience Explore metaverse adoption by industries and use cases Identify concerns with the metaverse Provide recommendations for enterprises looking to adopt the met averse Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The metaverse is still taking shape and shows the potential to significantly impact the interaction between physical and virtual worlds and business models. But when should businesses start investing, and what opportunities and value should business leaders look for? Our experts explored emerging technology themes, challenges, and opportunities in the evolving metaverse space, as well as what business leaders should be considering today. What questions did the webinar answer for the participants? What is the market maturity and adoption readiness of key emerging technology themes enabling the metaverse? How is consumer and business behavior evolving around the metaverse? What are the investment levers in the metaverse, and what forces are driving them? What should business leaders do to capture value in the metaverse?

The metaverse uses next-generation advanced technologies to build an immersive, seamless experience. While this ecosystem is still in its nascent stages, it is expected to expand exponentially in the near future. Metaverse provides new avenues for businesses to interact with customers and increase workforce efficiencies. With the rising interest in metaverse platforms, enterprises are looking to develop in-house platforms for their business needs. In this report, we explore how enterprises can develop metaverse platforms to support their business goals. It also provides a list of skills and roles for metaverse development and a framework for selecting suitable locations to establish metaverse development teams. Scope: All industries and geographies Contents: In this report, we: Discuss the basics of metaverse Examine the key aspects of metaverse development Provide a framework for metaverse development location strategies Membership(s) Locations Insider™ Sourcing and Vendor Management

Web 3.0 is a next-generation exponential technology and the third generation of internet based on blockchain in which users can exchange money and information without relying on intermediaries (banks and institutions) and tech giants. It is also a critical building block to enhance various use cases of the metaverse, an immersive online world in which people use avatars to shop, work, socialize, and play. Leading enterprises are increasingly investing in Web 3.0 technologies and metaverse platforms. Many large banks see these as the next trillion-dollar investment opportunity. Additionally, customers are increasingly demanding revamped payments, sophisticated financial products, ease of access to credit, and smooth onboarding and advisory services. This report highlights recent investments that big market participants have made in BFSI, how technology and service providers and enterprises can differentiate themselves in the market, Web 3.0 and metaverse use cases that BFSI firms can explore, and regulatory and security challenges in Web 3.0 adoption. Scope Industry: BFSI Report coverage: technology and IT services Geographic scope: global Contents This report examines: Potential use cases of Web 3.0, metaverse, and decentralized finance in the BFSI industry Peer investment examples Security and regulatory challenges of Web 3.0 Adoption roadmap for enterprises and providers Membership(s) Banking Information Technology Insurance Information Technology Sourcing and Vendor Management