As businesses generate and rely on vast amounts of data, managing its complexity becomes a pressing challenge. Without a structured approach, data inconsistencies can disrupt operations, compromise decision-making, and reduce AI-driven insights’ effectiveness. Master Data Management (MDM) serves as a foundational system that unifies essential business data, creating a single, trusted source of truth across systems and departments. This report emphasizes new-age MDM systems’ key characteristics, their enterprise adoption, and the evolving supplier landscape. It outlines a structured approach’s importance in navigating MDM’s complexities. Establishing an efficient MDM system requires a multi-tiered, phased strategy involving key business and technical stakeholders. Enterprises seeking to future-proof their organizational data should invest in MDM with a clear focus on maximizing data value. Scope All industries and geographies Contents In this report, we examine: MDM’s evolution over the years Key trends shaping the MDM landscape The evolving supplier landscape The challenges with MDM adoption and how to overcome them Membership(s) Data & Analytics Sourcing and Vendor Management