In today’s competitive landscape, enterprises must foster customer loyalty for sustainable growth and long-lasting relationships. Personalized experiences and innovative loyalty programs emerge as a novel strategy to enhance customer satisfaction and drive engagement. Enterprises increasingly seek expertise in loyalty solutions and services that integrate seamlessly across all touchpoints, offering comprehensive end-to-end management. In addition to loyalty program strategy, design, and activation, enterprises are looking for loyalty platforms that can integrate effortlessly across all customer touchpoints – online, in-store, mobile applications, and social media – and offer end-to-end loyalty management capabilities. This compendium provides accurate, comprehensive, and fact-based snapshots of 18 loyalty solution and service providers’ capabilities. Each profile offers a detailed overview of the provider’s service focus areas including adoption by geography, industry, and buyer size, recent developments and investments, key Intellectual Property (IP) / solutions, and case studies. Scope All industries and geographies Contents This report features 18 loyalty solution and service providers’ profiles and includes: Provider overview: adoption by geography, industry, and buyer size Recent developments: in-house investments (expansion, technology development, and talent development) and external investments (mergers and acquisitions and partnerships) Case studies: examples of the scope of work covering loyalty services and solution offerings Proprietary solutions: key IP/solutions in the loyalty domain Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Building customer retention and loyalty is essential for businesses seeking to cultivate long-term customer relationships and stay relevant in a competitive market. With abundant consumer choices and minimal switching costs, nurturing customer loyalty is vital for sustainable growth. Modern loyalty services now encompass consulting, program design, partner management, partner onboarding, and content and campaign management, creating a comprehensive services ecosystem. As enterprises focus on building customer loyalty, providers are offering gamification, tiered loyalty systems, and tailored program designs to boost member engagement and satisfaction. With the rise of next-generation technologies, including generative AI, these providers are now delivering personalization on a larger scale, enhancing the overall customer experience. In this report, we analyze 14 loyalty service providers’ capabilities and position them on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading loyalty service providers, client reference checks, and an ongoing analysis of the marketing services market Contents In this report, we: Assess 14 loyalty service providers Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Loyalty programs have transitioned from basic punch cards to complex, data-driven digital platforms that provide personalized rewards tailored to individual consumer behavior. Today’s loyalty platforms leverage sophisticated loyalty clouds and comprehensive loyalty management solutions, offering a dynamic approach to customer engagement. By integrating these solutions with marketing technology (MarTech), businesses can unlock loyalty programs’ full potential, enabling real-time data processing and omnichannel communication. The synergy between loyalty platforms and MarTech not only enhances the overall customer experience but also provides enterprises with powerful insights into consumer preferences and behaviors. With personalized engagement becoming a key differentiator, modern loyalty solutions have become essential to drive retention and maximize customer lifetime value. In this report, we analyze 12 loyalty solution providers’ capabilities and position them on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading loyalty solution providers, client reference checks, and an ongoing analysis of the marketing services market Contents This PEAK Matrix® report, we examine Assess 12 loyalty solution providers Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing Services Sourcing and Vendor Management

In today’s ever-evolving marketplace, attaining consumer loyalty has become vital for marketers. Loyalty programs have evolved into sophisticated platforms, offering personalized rewards, but their effectiveness varies with industry dynamics and consumer preferences, necessitating tailored strategies. To adapt to changing expectations and technology advances, businesses must integrate forward-thinking strategies into their loyalty programs. In this report, we explore loyalty programs’ significance for Chief Marketing Officers (CMOs), offering insights into the key aspects of modern loyalty programs and industry-specific strategies. Additionally, the report serves as a guide for enterprises and providers to develop customized loyalty programs to thrive in today’s competitive landscape. Scope: All industries and geographies Contents In this report, we examine: Evolving consumer expectations Key aspects of modern loyalty programs Industry-specific loyalty strategies Future-focused themes to build sustained loyalty programs Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management