In today’s rapidly evolving digital landscape, strategic partnerships and alliances are vital for BigTech firms such as Microsoft, Google, and Salesforce to maintain a competitive edge and foster innovation. As these tech giants navigate advances in cloud computing, AI, and multi-cloud environments, their ability to manage and leverage diverse partner ecosystems has become a key factor in their success. Partnerships not only drive sales growth but also enable BigTech firms to enhance product offerings, expand market reach, and innovate collaboratively. Currently, partnerships account for 25-47% of BigTech sales, and with increasing user adoption, this figure is poised to surpass 50% across channels such as such as value-added resellers, managed service providers, independent software vendors, and global system integrators. This viewpoint explores the trends, challenges, and opportunities within these partnerships, gathering insights from partner feedback to uncover key pain points. It also outlines best practices and key performance indicators and provides a forward-looking framework designed to help BigTech firms optimize and evolve their partnership models, ensuring sustained growth and success in an increasingly complex technology environment. Scope All industries and geographies Contents In this viewpoint, we focus on the current state and future of channels and alliances and the key challenges that face them. Memberships Enterprise Platform Services (EPS) Cloud and Infrastructure Services Marketing and Interactive Experience Sourcing and Vendor Management

Sustainability has emerged as a critical imperative across industries amid growing concerns about climate change, resource depletion, and social inequalities. As enterprises near their commitment deadlines, they are looking to partner with leading sustainability enablement service providers for their tech, industry, and ESG domain expertise. Sustainability enablement service providers offer instrumental solutions; however, knowing which provider to choose can be complex. Enterprises need partners who can not only address their immediate sustainability needs but also align with their long-term strategic objectives. Watch this webinar as our sustainability experts presented the detailed profiles and capabilities of twenty-five sustainability enablement technology and services providers featured on the Sustainability Enablement Technology Services PEAK Matrix® and key trends to follow. What questions has the webinar answered for the participants? What are the key challenges enterprises face across geographies and industries in their sustainability journeys? What are the demand themes in the market that sustainability leaders across the globe are following to accelerate their path to building purpose-driven organizations with sustainability at the core of all business operations? What are the key trends shaping the sustainability enablement services market? Who are the leading service providers, and what capabilities should clients assess to identify the right service provider for their organization?

This Virtual Roundtable Discussion Summary is available only to Global Business Services / Shared Services members. For information on membership, please contact us. Everest Group regularly organizes virtual sessions in which senior executives from enterprises convene to share experiences and network with colleagues in other organizations on hot industry topics or particularly challenging issues of the day. In this virtual roundtable, Everest Group’s H Karthik, Partner, and Vivek Bhatia, Practice Director, shared some information on the do’s and don’ts of successful collaboration with start-ups and around designing and executing some of these partnership programs. After the brief introductory presentation, there was a lively conversation among the roundtable participants.