The automotive industry is significantly transitioning due to shifting consumer expectations. Vehicles are evolving from being mere utilities to offering connected features, advanced safety, and personalized experiences. This shift has driven OEMs to rethink their approach to vehicle engineering and revenue channels and led to the emergence of Software-defined Vehicles (SDVs), where software acts as the vehicle's central control unit, controlling functionalities, analyzing data, and providing an enriched user experience. While OEMs are making strong inroads in capitalizing on the demand drivers and introducing SDV features, developing SDVs is a daunting task faced with challenges such as software development complexity, dynamic regulatory environment, and research and development ramp-up and monetization. All these challenges can lead OEMs to stray away from their course of action, incur cost overruns, and improperly prioritize applications from a monetization standpoint. In this viewpoint, we provide an overview of the North American SDV market and propose a framework that OEMs can utilize to assess their success in navigating these challenges, building SDV competencies, and monetizing their offerings. The framework will help them understand their current state of maturity and identify areas that they need to actively focus on. Scope Industry: automotive Geography: North America Contents In this viewpoint, we: Define SDVs and how they differ from traditional vehicles Give an overview of the North American SDV market dynamics Explain the challenges faced by OEMs in developing SDVs Provide a framework on how OEMs can assess their maturity in developing SDVs and driving market success Role of providers in supporting OEMs in their SDV journey Memberships Engineering Research and Development Sourcing and Vendor Management

As connected ecosystems gain precedence, embedded system engineering is assuming center stage in enabling the development of intelligent products and services. It forms the backbone of numerous emerging themes including Internet of Things (IoT), Machine-To-Machine (M2M) communication, computer vision, telematics, robotics, and Augmented Reality (AR). Enterprises across verticals are looking to leverage these themes to steer the next wave of innovative offerings and efficient operations. However, they are faced with challenges ranging from unavailability of requisite product design and technology skills to high capital requirements. To overcome these challenges, enterprises are increasingly looking at service provider engagements. They expect service providers to not only provide the engineering headcounts, but to also offer superior domain expertise, reusable frameworks/accelerators, and embedded system engineering infrastructure to enable a smooth and accelerated product development journey. In this research, we present fact-based trends impacting the embedded system engineering services market, along with the assessment and detailed profiles of 14 service providers featured on the embedded system engineering services PEAK Matrix. Scope of this report Services: Embedded system engineering services Geography: Global Service providers: 14 leading embedded system engineering service providers Contents The research comprises three broad chapters: Embedded system engineering services market trends: Embedded system engineering services market size and projected growth Market breakdown by verticals, geographies, value chain elements, and service functions Analysis of key trends driving the growth in embedded system engineering Key enterprise imperatives for engaging with service providers PEAK Matrix for embedded system engineering services: Analysis of market impact and capabilities of 14 service providers based on the Everest Group Performance | Experience | Ability | Knowledge (PEAK) MatrixTM, which is a composite index of a range of distinct metrics related to a service provider’s vision & capability and market impact Key characteristics of the three service provider categories–Leaders, Major Contenders, and Aspirants Insights into enterprise feedback for the three service provider categories Embedded system engineering service provider profiles: Detailed profiles of 14 service providers that give a comprehensive picture of their embedded system engineering services vision, scale & scope of operations, key solutions, and partnerships Membership(s) Engineering Services