As the immersive experience landscape evolves from its initial stages to a fully realized state, it promises to transform both consumer and enterprise digital experiences. Despite its early development, enterprises are increasingly recognizing its value and are poised to increase investments in this field. This market is driven by the surging consumer demand for immersive and captivating experiences, presenting numerous opportunities for enterprises across various sectors. The potential applications of immersive technology span diverse areas such as immersive marketing, enhanced customer experiences, improved employee training, and the facilitation of live virtual events and digital asset trading. Advances in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies are propelling this growth, offering users and enterprises immersive content experiences. The integration of immersive technologies across sectors such as Banking, Financial Services, and Insurance, manufacturing, retail, education, gaming, healthcare, hi-tech, and entertainment is reshaping consumer behaviors and creating new opportunities for engaging experiences. The expanding market is further fueled by rising investment in immersive technology and Web 3.0, indicating a promising future for immersive experience services across industries. In this report, we assess 16 immersive experience service providers featured on the Enterprise Immersive Experience Services PEAK Matrix® Assessment 2024 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Scope All industries and geographies The study is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading technology providers, client reference checks, and an ongoing analysis of the immersive experience services market Contents In this report, we: Evaluate 16 leading immersive experience service providers on Everest Group’s PEAK Matrix® evaluation framework Share the characteristics of Leaders, Major Contenders, and Aspirants in the market Assess providers’ key strengths and limitations Membership(s) Digital Services Engineering Research and Development Software Product Engineering Services Marketing and Interactive Experience Sourcing and Vendor Management

As the immersive experience landscape evolves from its initial stages, it transforms both consumer and enterprise digital experiences. Despite its early development stage, enterprises recognize immersive experience services’ value and plan to invest in this space. The surge in consumer demand for immersive and captivating experiences presents numerous opportunities for enterprises across various sectors, thereby driving the immersive experience market. Immersive marketing, customer experiences, employee training, live virtual events, and digital asset trading are some potential immersive technology application areas. Advances in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies are propelling this market growth, offering users and enterprises immersive content experiences. By integrating immersive technologies across BFSI, manufacturing, retail, education, gaming, healthcare, hi-tech, and entertainment sectors, enterprises can reshape consumer behaviors and create new opportunities for engaging customer experiences. This market expansion is also due to rising investments in immersive technology and Web 3.0, highlighting immersive experience services’ promising future across industries. This compendium provides accurate, comprehensive, and fact-based snapshots of 16 immersive experience service providers’ capabilities. Each profile offers a detailed overview of the provider’s vision, solutions, partnerships, and investments. The report will enable buyers to select the best-fit provider for their needs and empower providers to benchmark themselves against their competition. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading technology providers, client reference checks, and an ongoing analysis of the immersive experience services market Contents In this report, we: Examine the immersive experience services landscape Categorize providers as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Digital Services Engineering Research and Development Marketing and Interactive Experience Software Product Engineering Services Sourcing and Vendor Management