The Loyalty Platform – Provider Compendium 2025 provides detailed and fact-based snapshots of 12 loyalty platform providers. Each profile offers a structured overview of the provider’s product and capability focus areas, including platform suite and deployment models, adoption by geography/industry/buyer size, recent developments and investments, key IP and accelerators, integrations and partnership ecosystems, and representative client case examples. The analysis reflects how loyalty platforms are evolving amid tighter privacy/identity expectations, pragmatic buyer preferences for quick integration and ease of use, and the growing role of AI across decisioning, personalization, and operations. The compendium will enable providers to benchmark their capabilities against peers on product depth, ecosystem maturity, and market traction. It will also empower loyalty technology buyers to assess providers based on evidence-backed capabilities and their fit for purpose across industries and regions.

As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and delivering personalized customer experiences. In this evolving landscape, enterprises are increasingly turning to providers to operationalize AI within Adobe environments, streamline creative operations, and align marketing workflows with business outcomes. Service partners in response are strengthening their capabilities to offer deep industry knowledge, reusable accelerators, and strong IP portfolios, along with transparent licensing models and measurable value delivery frameworks to meet evolving buyer expectations. This report assesses 33 Adobe providers and their performance across key capabilities such as generative AI enablement, content supply chain orchestration, and platform integration. It highlights how providers are helping clients adopt phased transformation strategies, improve reporting transparency, and build scalable personalization engines. The report also highlights the shift toward consulting-led programs that unify technology, design, and data, along with the growing demand for composable architectures to enhance flexibility and adaptability.  

The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on how creativity is evolving to become more intelligent, inclusive, and impact-driven. Central themes included AI’s role as a creative collaborator, the convergence of media and commerce, and the increasing importance of trust, sustainability, and brand authenticity. This report, The Pulse of Cannes Lions 2025: Redefining the Creative Frontier, explores key themes that shaped the Cannes Lions 2025 dialogue, from reimagining creative partnerships and rising performance-driven storytelling to the need for compliance, transparency, and cultural relevance. It shows how marketing leaders are adapting their strategies to keep pace with disruptions, while delivering long-term brand value in an increasingly competitive and fragmented environment. In addition to synthesizing key insights from the event, the report includes Everest Group’s perspectives on what these developments mean for service providers, technology providers, and design agencies. It offers strategic recommendations on how these players can evolve their capabilities, reposition their offerings, and support clients in building agile, measurable, and future-ready creative strategies.

As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do not convert insights into action. Despite access to rich customer insights, marketing teams remain burdened by disconnected tools, manual processes, and delayed execution. Systems of Execution address this gap by processing behavioral signals, applying AI-driven decision-making, and autonomously orchestrating actions across the marketing value chain. This report explores how Systems of Execution transform fragmented MarTech environments into unified, AI-powered ecosystems that act, automating personalization, journey orchestration, and campaign optimization across touchpoints. Designed for CMOs and CIOs, the report highlights how Systems of Execution enables adaptive engagement, accelerates decision-making, and improves key outcomes, from customer lifetime value to marketing RoI. Scope All industries and geographies Contents In this report, we examine: What Systems of Execution means for marketing Pre- Systems of Execution and post- Systems of Execution tech stack Functional transformation through Systems of Execution in marketing The Systems of Execution implementation roadmap in marketing Strategic Systems of Execution considerations for CMOs and CIOs