Showing 18 results
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FEATUREDMega Forces
Mega Forces: Next-value Networks
June 11, 2025With increasing complexities and rapid transformation across industries, business leaders must become adept at anticipating long-term, disruptive shifts to navigate an uncertain future confidently. Our Mega Forces framework – comprising themes including business models and value network adaptations, environmental priorities, socioeconomic and geopolitical shifts, and transformative technologies – helps organizations understand systemic changes and align their strategies with the evolving business landscape. The Mega Forces: Next-value networks report spotlights seven pivotal forces shaping the evolution of business models and value network adaptations. It outlines disruptive signals, real-world use cases across industries, long-term evolution of forces through 2040, and key considerations and critical next steps for business leaders. Scope All industries and geographies Contents In this report, we examine: Value chain simplification: the elimination of intermediate steps between product development and delivery Mega-platforms and micro-bundles: the rise of platform solutions offering hyper-tailored bundles Vertical-specific B2B marketplaces: digital platforms that enable trading between targeted B2B industry-specific customers Software-defined models: hardware-agnostic software service offerings that can be modified over the air Prosumer economy: individuals consume and produce goods of tangible value for others’ consumption Shared economy: digital platforms that facilitate the sharing of assets and services Decentralized autonomous organizations: internet-native enterprises with distributed ownership and decision-making authority -
Technology Awareness Deep Dive
Digital Platforms Enabling Traceability and Trackability in Chemicals and Materials Supply Chains
May 12, 2025This report deeply analyzes digital platforms and advanced automation technologies enabling traceability and trackability in global supply chains, with a particular focus on the chemicals, materials, and agriculture sectors. It examines the convergence of digital twins, IoT cloud platforms, blockchain, Automated Guided Vehicles (AGVs), drones, and AI-powered analytics to create transparent, predictive, and autonomous supply chain ecosystems. As regulatory pressures, operational risks, and sustainability expectations increase, these technologies are becoming key enablers of end-to-end visibility, compliance, fraud prevention, and agile decision-making. The report maps technology readiness, identifies high-impact use cases, evaluates adoption barriers, and provides strategic guidance for digital transformation. Scope Industry: chemicals, materials, agriculture Geography: global Application: real-time tracking, supply chain visibility, compliance automation, predictive logistics, warehouse robotics, digital product passports Contents In this report, we examine The role of digital platforms, automation, and analytics in traceability and trackability Technologies such as blockchain, digital twins, RPA, AGVs, drones, and AI supply chain towers Adoption roadmaps, regulatory drivers, and investment trends Use cases across chemicals, agriculture, and manufacturing Challenges around integration, skill gaps, and RoI justification Industry case studies demonstrating impact -
Provider Compendium
Digital Commerce Platforms – Technology Provider Compendium 2025
Jan. 13, 2025The digital commerce platform landscape is rapidly evolving due to the rise in online shopping, new digital channels, and technology advances. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new avenues to innovate and scale. Moreover, integrating AI enhances digital commerce, from customer service chatbots to personalized product recommendations, enabling enterprises to deliver tailored and responsive experiences. In this transforming landscape, digital commerce platforms provide businesses with the infrastructure to manage their online presence effectively. These platforms empower organizations to deliver comprehensive functionality, ensure reliable performance, and address scalability and security demands. Choosing the right platform is essential for enterprises looking to drive growth, enhance customer engagement, and remain competitive. This compendium analyzes 21 digital commerce platform providers’ capabilities. Each profile offers a comprehensive overview of the provider’s vision, strategy, enterprise adoption, investments, partnerships, and case studies. Scope All industries and geographies —This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce platform providers, client reference checks, and an ongoing analysis of the digital commerce platforms market Contents In this report, we evaluate 21 digital commerce platform providers and include: Company overview, including vision and adoption across enterprise segments and industries Key digital commerce case studies Investments, key solutions, and partnerships Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management -
Provider Compendium
Adobe Services – Provider Compendium 2024
Dec. 23, 2024As enterprises increasingly focus on delivering personalized experiences at scale, AI has become a key enabler in transforming customer data activation, scalable content supply, and marketing operations. Adobe remains a leader in experience services, leveraging AI-driven solutions such as Real-Time Customer Data Platform, Content Supply Chain, and Workfront to address evolving enterprise needs. To gain a competitive edge, providers are strategically aligning with Adobe, adopting AI-led joint go-to-market approaches, and enhancing their capabilities in co-innovation and specialized offerings. This compendium provides comprehensive and fact-based snapshots of 27 providers, highlighting their capabilities and offerings in Adobe services. Each profile offers a detailed overview of the provider’s service focus, key IP/solutions, and domain investments. This research will enable buyers to select the best-fit provider for their needs and empower providers to benchmark themselves against their competition. Scope All industries and geographies This report is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading providers, and an ongoing analysis of the Adobe services market Contents This report features 27 Adobe services provider profiles, which include: An overview of the Adobe services providers Providers’ cases and proprietary solutions Partnerships and other investments Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management -
State of the Market
Digital Commerce Services State of the Market
Dec. 03, 2024Digital commerce is entering a transformative phase, driven by innovative trends and evolving enterprise needs. B2B commerce is expanding as organizations increasingly adopt digital platforms to streamline procurement, enable self-service, and deliver personalized experiences, particularly in sectors like manufacturing and healthcare. Social commerce is revolutionizing how brands connect with consumers, with social platforms incorporating retail functionalities, leveraging influencer-driven marketing, and fostering community engagement. Similarly, AI in commerce is enhancing customer satisfaction and operational efficiency through hyper-personalized recommendations, dynamic pricing, and supply chain optimization. Marketplaces are emerging as key growth areas, with enterprises building curated ecosystems to diversify revenue streams and cater to specialized markets. Composable commerce is also gaining traction, empowering businesses to adopt modular, API-first architectures for greater agility and innovation. This report explores the definition and landscape of digital commerce, its market size, emerging themes like social commerce and AI, and the implications for service providers and technology vendors. Scope All industries and geographies Contents In this report, we cover: Digital commerce platforms and services market overview Digital commerce SCALE framework for enterprises to invest across areas of social commerce, composable commerce, AI in commerce, B2B commerce, and marketplaces Implications and future roadmap for service providers and technology providers Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management -
State of the Market
Forging the Path to an Era of Hyper-personalization: Adobe Services State of the Market 2024
Nov. 15, 2024The Adobe services market is evolving rapidly, with enterprises intensifying their digital transformation efforts to deliver hyper-personalized, data-driven experiences. Adobe is at this shift’s forefront, offering an extensive portfolio across creative, experience, and document cloud solutions. Through AI, ML, and generative AI capabilities, Adobe empowers organizations to innovate in content creation, streamline workflows, and build impactful customer journeys at scale. Enterprises are increasingly engaging in strategic partnerships with Adobe service providers to leverage specialized expertise and unlock high-value, tailored solutions that address unique industry needs. Providers are investing significantly in talent and developing advanced accelerators to optimize Adobe solution implementation. They are prioritizing joint go-to-market (GTM) strategies to strengthen their positions as strategic partners for Adobe-driven initiatives. These partnerships enable providers to align with enterprise goals, drive efficient digital transformation, and enhance customer engagement through scalable content generation, data activation, and efficient marketing operations. In this report, we analyze the Adobe services market, including enterprise demand trends, deal characteristics, and provider strategies. The report evaluates key enterprise priorities and best practices to maximize Adobe services adoption and offers actionable insights for businesses navigating the evolving Adobe ecosystem. Scope All industries and geographies This report is based on interactions with leading IT service providers and client reference checks as part of the Adobe Services PEAK Matrix® Assessment Contents In this report, we explore: Adobe services market overview with market size segmentation by geography, industry, service type, and buyer size The Adobe services market’s evolution and its transformation over the years Adobe services deal’s characteristics, including top enterprise priorities, key challenges, and a matrix for assessing providers for Adobe engagements Enterprise demand trends, covering key Adobe services demand areas, cross-industry use cases, and generative AI trends Key takeaways for enterprises and implications for IT service providers Membership(s) Marketing and Interactive Experience Outsourcing Excellence -
Nov. 08, 2024The digital commerce platform landscape is rapidly evolving, driven by the rise in online shopping, new digital channels, and advancing technology. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new avenues to innovate and scale. Moreover, integrating AI is enhancing various digital commerce aspects – from customer service chatbots to personalized product recommendations – enabling enterprises to deliver tailored and responsive experiences. In this transforming landscape, digital commerce platforms are vital in providing the infrastructure needed for businesses to effectively manage their online presence. These platforms empower organizations to deliver comprehensive functionality, ensure reliable performance, and address scalability and security demands. Choosing the right platform is essential for enterprises looking to drive growth, enhance customer engagement, and remain competitive. In this report, we analyze 21 digital commerce platform providers’ capabilities. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce platform providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, We: Assess 21 digital commerce platform providers Position the providers on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management
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Provider Compendium
Digital Commerce Services – Provider Compendium 2024
Oct. 01, 2024The digital commerce landscape is rapidly evolving due to the surge in online shopping, new channels’ growth, and rapid technology advances. Enterprises are increasingly adapting to evolving customer expectations, driving the demand for integrated and seamless digital commerce experiences. Adopting composable commerce enables businesses to customize their solutions with best-of-breed tools, offering flexibility and scalability. The B2B commerce market is also growing rapidly, reflecting a significant shift toward digital transactions and solutions among businesses. Enterprises must understand these trends and dynamics to optimize their digital commerce strategies and maintain a competitive edge. In this environment, digital commerce providers facilitate diverse technology platforms’ smooth integration, enhance operational efficiency, and aid business growth. In this report, we assess 29 providers featured on the Digital Commerce Services PEAK Matrix®Assessment 2024 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each profile offers a comprehensive picture of the provider’s vision and strategy, scope of services, enterprise adoption, investments, partnerships, case studies, and innovative solutions. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, we feature 29 digital commerce provider profiles and include: A general overview of the providers’ digital commerce services business – vision, scope of services offered, and adoption across enterprise segments Key digital commerce services case studies An overview of the providers’ digital commerce services investments, key solutions, and Partnerships Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management -
Aug. 20, 2024The digital commerce landscape is evolving rapidly due to the surge in online shopping, growth of new channels, and rapid technology advances. Enterprises’ growing adaption to evolving customer expectations drives the demand for integrated and seamless digital commerce experiences. The increasing composable commerce adoption enables businesses to customize their solutions with best-of-breed tools, offering flexibility and scalability. Additionally, the B2B commerce market is growing rapidly, reflecting a significant shift toward digital transactions and solutions among businesses. Enterprises must understand these trends and dynamics to optimize their digital commerce strategies and maintain a competitive edge. In this environment, digital commerce service providers facilitate the smooth integration of diverse technology platforms, enhance operational efficiency, and aid business growth. In this report, we analyze 29 digital commerce service providers’ capabilities. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce service providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, we: Assess 29 digital commerce service providers Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management
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PEAK Matrix®
Adobe Services PEAK Matrix® Assessment 2024
May 22, 2024Enterprises are increasingly adopting an experience-first strategy, prioritizing personalized experiences at scale. Modern consumers prefer enterprises that extend this approach beyond customer interactions to include employees, partners, and environmental considerations. Adobe continues to lead in this domain by enabling AI-driven customer data activation, scalable content creation, and optimization of marketing operations, while offering a robust suite of solutions across Creative, Experience, and Document Clouds. IT service providers are strategically aligning with Adobe’s vision and strengthening their partnerships with Adobe through AI-led joint go-to-market strategies to capitalize on this growing market opportunity. Additionally, they are expanding their Adobe-certified workforce and developing accelerators and frameworks to enhance implementation efficiencies. This report examines 27 service providers featured on Everest Group’s Adobe Services PEAK Matrix® Assessment 2024, highlighting their capabilities in the Adobe services landscape. Scope All industries and geographies. The research is based on Everest Group’s annual RFI process for calendar year 2024, interactions with leading Interactive Experience (IX) service providers, client reference checks, and ongoing analysis of the Adobe services market Contents In this report, we: Assess 27 leading Adobe service providers and design agencies on Everest Group’s Services PEAK Matrix evaluation framework Position the providers as Leaders, Major Contenders, and Aspirants in the Adobe services market Examine the providers’ strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management